One-page websites have increased in popularity over the last few years. There are a few factors as to why this is happening. Things like cost of creation, optimization for mobile users, and ease of maintenance are all great advantages to consider when you are thinking about creating a one-page website for your business. Here are a few good practices and design principles that will help to ensure your website is as effective as possible.
1. Simplified Content
Most websites contain anywhere from 3-10 pages, with some containing many more than that. When you reduce your website to just one page you are forced to really look at your content and include only what is necessary. This helps streamline every part of your business to include just the essentials, meaning those visiting your site will get to know who you are, what you do, and how you can help them faster.
2. Harness the Power of Scrolling
These days, people are accustomed to scrolling through their phone. Whether they’re on social media, dating apps, or games, it has become second nature to us. In 2022, 58% of all website visits were made on a mobile device. This changes the way we approach website design. Designing a one-page website means all your end user must do is scroll. They don’t have to navigate to different pages, the can access everything they need in a way this is familiar and comfortable.
3. Control the Experience
When your website only has one page and one path for customers to explore you get to control exactly what they see and when they see it. This means that you can create an experience that reflects your brand and what you do without visitors getting distracted. Keep it simple, interesting, and people will want to scroll to see more.
4. Use Different Kinds of Media
This is a tip for all websites, but when you only have one page it is especially important to keep content fresh and appealing. You don’t want people scrolling and just seeing the same thing over and over. Be sure to utilize images, videos, animations, and text to get your story across. It helps your audience stay engaged and gives them more to interact with.
With these tips in mind, do you think a one-page website would be a good fit for you or your business? If you are ready to get a new site in 2023 reach out to us today. We would love to sit down and talk to you about how we can help!