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  • Writer's pictureChelsea Bray


Starting a business is a huge commitment of time, money and resources. With so much of your success riding on how well your branding performs, this isn’t the place to cut corners. Yet, so many businesses look for the least expensive option, because they don’t understand the value of a good brand and how it will affect their chances of success.

1.Cost Long-Term

Often to save money upfront you will end up spending more money later to rebrand. When you first have a logo, you will start putting it on everything like business cards, apparel, social media, and signage. Replacing all that because your branding doesn’t represent your company the way you want it to, is a very costly mistake. Talking with a professional up front will help you start with strong branding you don’t have to replace down the line.

2. Stand Out from the Competition

Starting your own business is hard and building a strong client base is important. A great way to stand out from your competitors is by having strong branding and unique packaging. You may be tempted to find something you like that someone else does and copy it, but a designer can lead you in a better direction. You want your product to speak to your story and what your business is all about.

3. It Will Make You Look Professional

People are drawn to good design whether they realize it or not. The way you present your product should reflect the time and passion you have put into it. If you are serious about your business succeeding, you should be just as serious about how the branding represents you. You won’t always be there to sell the product and you don’t want people passing it over just because you didn’t capture their attention with your branding.

These are just a few examples of what a professional logo and strong branding can do for your business. Your branding can speak for you when you aren’t able to. It can attract the kind of customers you want and create a sense of community around your product. There is so much more to it than

just a logo! If you are ready to take the leap and invest in your business, give us a call!


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