We have heard it time and time again from our customers that Social Media marketing is amazing, they just wish they had the time to invest in it. Since the base of social media marketing is free, it is generally the first place a lot of new businesses advertise. That stacks you up against a lot of competition and you want to be able to stand out. Having a team of professionals on your side takes a lot of the work off your plate and gives you more time to focus on your business.
Let’s start by talking about what we offer when it comes to Social Media Marketing. We want each of our clients to have a solution that fits their needs and budget. We can do any one of the following or any combination that works for your business including: planning, designing, writing copy, scheduling posts on a variety of platforms, and even setting up paid advertising campaigns. Our process usually looks something like this:
Step 1: Planning
We like to plan out content for a whole month at a time and generally plan out a month in advance. For example, in September we plan out all the content for October. The planning stage is one of our favorites because we get to throw out all our unique and exciting ideas. We plan around holidays, upcoming events or sales, and any other special things your business wants to focus on in this step. This is where communication is the most important so our team knows what is happening and what we can do to help you succeed.
Step 2: Design
Once we have a plan made for the month and it has been approved, we go onto the design phase. This is where we will help you stand out from the crowd. We make high quality SM images for all platforms that represent your brand. This isn’t a cookie cutter design; we follow your brand guidelines and really try to highlight what makes you unique. Often this step requires we have a good bank of high-quality photos to use, but we also use high quality stock photography that applies to each client. (We offer photography services and can help you build a bank of amazing photography to use in all your marketing!)
Step 3: Writing Copy
Once all the images have been designed, we write copy for each post. When we start working with a new client, one of the things we need to learn is the brand voice. Some clients are more corporate and have a very straight forward tone on their social media while others are fun and carefree. We want to make sure we represent your brand well when writing the copy, so it all appears to be coming from the brand. This is the step where we get to add fun things like emojis and hashtags which further help your overall branding.
Step 4: Scheduling
If you run your own social media account, you know how easy it is to not focus on it day-to-day. That is what makes scheduling so amazing. Once you have all the step above done, you can schedule out each post for the exact day and time you want it to go up. Then you just sit back and let the computer do the work for you. It is always best practice to check on your scheduled posts once a week to make sure nothing is going wrong. With the recent Facebook outage (yikes!) the scheduled posts didn’t automatically post during that time, so we had to be sure we went back in and got them posted once Facebook was back up.
Bonus: Paid Advertising
If your monthly posts are going well and you are ready to take your Social Media marketing to the next step it might be time to invest in paid advertising. This could be as simple as boosting posts or you could set up a whole ad campaign across Social Media platforms. Whenever you want to start, we are here to help!
If all that sounds like too much work for you don’t worry, we can help you. Some clients like to plan their own content and just have us design and schedule it. Some just want us to plan and design and they schedule it on their own. Whatever works best for you and the time and budget you have to invest in your marketing right now is what we want to do. We love helping small businesses and understand the struggle to keep up with the ever changing social media platforms.